Our mission, vision and strategy
Updated 11 February 2019

Mission
Effective, safe and accessible medicines and safe medical devices that benefit society

Vision
The Danish Medicines Agency: Among Europe’s best in class
- Active dialogue and collaboration – value to citizens
- Quality and on-time delivery
- Professional expertise and commitment – a fantastic place to work!
- Help boost Denmark as a leading life science nation
- Driver of European collaboration and a strong international position

Culture and Values
Efficient
- We are on top of development
- We put together the right team for the task at hand
- We act in a timely manner
- We communicate actively and strategically
European
- We are a driver of European collaboration
- We incorporate Denmark into Europeran solutions
- We position ourselves internationally with a firm footing in Europe
- We excel professionally through the European collaboration
Responsive
- We welcome and respond to feedback - also when we are criticized
- We solve our tasks in dialogue with our surroundings
- We work continuously to make improvements
Professional
- We use our expertise to make decisions
- We deliver the right quality, at the right time with the right use of resources
- We act with integrity, respect and responsiveness
Strategy 2017-2021
The Danish Medicines Agency: Among Europe’s best in class! This is the title of our strategy for 2017-2021, which emphasises our commitment to both public health and growth in Denmark. The strategy describes a number of focus areas built on the five points of our vision.
The Danish Medicines Agency’s strategy 2017-2021 (PDF)
Licensing strategy (PDF)
Control strategy (PDF)
Pharmacovigilance strategy (PDF)
Strategy for medical devices (PDF)
Availability strategy (PDF)
IT strategy (PDF)
Communication strategy (PDF)
Quality strategy (PDF)